So Who Are We?

Welcome to Unapologetic, where we celebrate the power of self-expression and embrace the journey of mental health. Our clothing brand is dedicated to normalizing conversations about mental well-being, one stylish statement at a time.

Join us in breaking the stigma and wearing your emotions with pride.

  • Our Mission

    At Unapologetic, our mission is to empower individuals to express themselves authentically through fashion while championing mental health awareness. We're committed to providing clothing that not only looks great but also carries a message of resilience and self-acceptance. Through our designs, we aim to break down barriers, spark conversations, and create a world where everyone feels free to embrace their true selves.

  • Our Purpose

    Beyond clothing, Unapologetic has a greater purpose: to ignite a cultural transformation. Our mission is to challenge the prevailing stereotypes surrounding mental health and promote open conversations. We believe in building a community where the expression of emotions is celebrated as a sign of strength, rather than weakness. Through our products and advocacy, we strive to take the lead in destigmatising mental health challenges and empowering individuals to embrace self-expression as a pathway to personal growth and healing.

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Meet Tom

Tom works within the NHS, and with extensive experience in healthcare, he's driven by a passion to dismantle the mental health stigma. His firsthand insight into the challenges individuals face in accessing mental health support inspired the creation of Unapologetic.

And Max

Max, our marketing specialist. His branding and marketing expertise has been instrumental in shaping Unapologetic. His entrepreneurial spirit and creative vision ensure our brand resonates with those who embrace their individuality and champion mental health awareness.